Basically demand side platform (DSP) is software that is used by advertisers to purchase mobile, search, and video ads from a marketplace where the publishers showcase their advertising inventory. By using this software, the companies can advertise their brand or products across real-time bidding networks, and with the help of supply-side platforms, DSPs allow for programmatic advertising. In the highly competitive business world it is very important for the companies to come up with different advertising solutions to target more number of customers and using internet to increase the branding of the business is one of the most preferred ways of advertising by all the companies across the world. DSP which work together with the Supply-Side Platforms are majorly designed to help the companies in managing the available ad space inventory. DSP is an independent network unlike other platforms. For instance if you are managing ads through Google Display Network manager then you are...
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